I’m a behavioral psych specialist, product strategist, and UX/visual designer.
Product Strategy
Through customer development, user research, and competitive analysis, I collaborate on creating vision that will lead to a differentiated, successful product.
UX Design
I design for behaviors first and interfaces second. Through developing a deep understanding of the users’ needs, I define experiences that will delight and addict the target population.
Visual Design
I create and implement beautiful and intuitive interfaces, and I’m adept at a range of styles to fit any audience–from startups to large brands to medical institutions.
Identity+Marketing
Whether you need logos and branding, print collateral, promotional video, or simply a virality strategy for your app, I have experience on successfully delivering smash hits in the B2B, consumer, and medical spaces.
Clients I Love
Selected Works
Breakthrough is the leading provider of tele-mental health services in the US. This project was a complete re-imagining of their ...Read the rest
A goals-based food tracking tool targeted towards the paleo/CrossFit/bodybuilding/P90x/fitness community.
No one’s a real product designer in the health space until they’ve redesigned the basic lab report, right?
Get a quick professional opinion about a skin condition discreetly via your iPhone. It’s super fast and super easy.
This pharmacy software sold to some of the largest chains in the US, so it was important to use an ...Read the rest
A concept for HealthLine Networks. This product (would have) allowed doctors to remotely deliver advice and monitor high-risk populations of ...Read the rest
Lucirix is an iPhone app that allows doctors to collaborate in a realtime, HIPAA compliant setting to make more informed ...Read the rest
This concept was ultimately never built, but it was intended as a way for doctors to get categorized notifications about ...Read the rest
The UCSF Health eHeart study aims to be the largest longitudinal study on cardiovascular health in human history, a digital ...Read the rest
Mobile and Tablet Specialist
I can deliver amazing experiences on any device, and am an expert in mobile and responsive design.
Experienced Video Producer
I can help you tell your product’s story with the web’s favorite medium–video.